Apple Shares 'The Device That Saved Me' Apple Watch Video

[MacRumors]

During Apple's "Time Flies" event on Tuesday, Apple played a heartwarming video depicting stories of how Apple Watch has changed, and in some cases saved, the lives of some people who wear the device.

The short video has since been shared on Apple's official YouTube channel, and we've embedded it here below.

The video includes an athlete with Type-1 diabetes who uses Apple Watch to check insulin readings, which has given them a newfound sense of liberation from their condition.

Another person in the video was able to come off expensive medication for high blood pressure and hypertension by getting into shape with the help of Apple Watch, while a 26-year-old was alerted by Apple Watch to a high heart rate which led them to seek medical help before they went into cardiac arrest, potentially saving their life.

Apple is pitching the Apple Watch Series 6 as a health, fitness, and safety device like never before, and with the introduction of blood oxygen measuring, it is joining forces with researchers to conduct health studies in the hope that signals from apps on Apple Watch could serve as early signs of respiratory conditions like influenza and COVID-19.

Blood oxygen level is a key indicator of overall wellness and can help you understand how well your body is absorbing oxygen, as well as the amount of oxygen delivered to your body. The new sensor and app in the Apple Watch Series 6 enables users to take on-demand readings of their blood oxygen as well as background readings, both during the day and at night.

Apple says the Blood Oxygen app is only available in certain countries and regions, but we're still waiting to learn where the Blood Oxygen app is available.

Apple Watch Series 6 (GPS) starts at $399 and Apple Watch Series 6 (GPS + Cellular) starts at $499. Preorders are currently being taken with availability starting Friday.

Article Link: Apple Shares 'The Device That Saved Me' Apple Watch Video

 

[G5isAlive]

I wonder who this ad targets? adult children to get for their parents? health conscious? elderly? I know for me, these are the least interesting ads. They seem somewhat exploitive. Though the tech is impressive.

 

[0128672]

As my PCP--who wears an AW3--told me there are certainly compelling stories to make a case for the AW, but she's also seen patients who have no underlying health issues but are anxious about results from some of the new functionality, checking it much too often, and calling the office much more frequently as a result.

 

[rwalle]

I feel Apple is hinting that "If you have diabetes, you'd better get an Apple Watch because it can save your life". I don't know what to say about this -- sure there is some truth there, but are you going to spend $300 on an FDA-cleared device that does not guarantee anything other than promising that it does not hurt you? (please Google FDA clearance vs approval.) If you are rich and do not care about $300, of course, but to many people that is a good amount of investment, and Apple's marketing weighs more than whatever actual technology in there, just like so many other medical devices.

 

[Wando64]

I wonder who this ad targets? adult children to get for their parents? health conscious? elderly? I know for me, these are the least interesting ads. They seem somewhat exploitive. Though the tech is impressive.

It is true that AF is more common as we age, but other electrical heart irregularities are very common at any age.
You don't know until you know.
It hasn't happened until it does.
Most people will go through life without issues, but for those who don't, this tool could save their life.

 

[matrix07]

I feel Apple is hinting that "If you have diabetes, you'd better get an Apple Watch because it can save your life". I don't know what to say about this -- sure there is some truth there, but are you going to spend $300 on an FDA-cleared device that does not guarantee anything other than promising that it does not hurt you? (please Google FDA clearance vs approval.) If you are rich and do not care about $300, of course, but to many people that is a good amount of investment, and Apple's marketing weighs more than whatever actual technology in there, just like so many other medical devices.

$300 is like the cheapest Apple device. What are you complaining about?

 

[swingerofbirch]

I feel kind of cynical but when I watch this my thoughts are . . .

$2,000 for BP medication? Insurance usually *wants* you on BP medication because it saves them money in the long run, and the drugs are generally cheap. They also insinuate lack of exercise is the cause of high BP and that exercise can necessarily treat it, which is not always the case.

The one with the really high pulse who went into cardiac arrest . . . I'm not sure what arrhythmia he was in prior to going into cardiac arrest, but the one I've had where my pulse went up that high (in my case I had SVT), I could tell something was very wrong without any device. I mean this one I'm less cynical about because I don't know about arrhythmias other than the ones I've had, and maybe there are some where you don't feel it.

The insulin pump story is nice, but it only seems tangentially related to any tech Apple makes.

 

[Wando64]

I feel kind of cynical but when I watch this my thoughts are . . .

$2,000 for BP medication? Insurance usually *wants* you on BP medication because it saves them money in the long run, and the drugs are generally cheap. They also insinuate lack of exercise is the cause of high BP and that exercise can necessarily treat it, which is not always the case.

The one with the really high pulse who went into cardiac arrest . . . I'm not sure what arrhythmia he was in prior to going into cardiac arrest, but the one I've had where my pulse went up that high (in my case I had SVT), I could tell something was very wrong without any device. I mean this one I'm less cynical about because I don't know about arrhythmias other than the ones I've had, and maybe there are some where you don't feel it.

The insulin pump story is nice, but it only seems tangentially related to any tech Apple makes.

It is not unheard of SVT without any obvious symptom.
In fact, apparently, is a relatively common occurrence.

 

[5232152]

Playing people's emotions to sell them non-medical devices. Disgusting. Do better Apple.

 

[davidjearly]

I just wish Apple would release a version of the watch that was less designed as a watch. E.g. Apple Band.

I would love to get an Apple Watch again, but every generation I have bought I have left behind as I favour wearing my real watches.

There must be a market for this (just look at Fitbit and other bands). I really don't want to wear two watches but I would love a device that gives me the other benefits of Apple Watch.

 

[swingerofbirch]

It is not unheard of SVT without any obvious symptom.
In fact, apparently, is a relatively common occurrence.

Oh, I didn't know that. When I had it, it felt like I was dying. Called 911 within minutes of onset (it woke me up from sleep). I guess it's possible I had it before when I was younger and could tolerate higher pulses better. I've had long-term cardiac monitoring and it only came back one other time, and I definitely felt it that second time again.

 

[rmoliv]

This new Apple Watch is so boring. I bought it but honestly it’s mostly more of the same. After this I think Apple should release another watch only when they have glucose monitoring technology ready. And please release different designs too! Boring!!!

 

[matrix07]

Playing people's emotions to sell them non-medical devices. Disgusting. Do better Apple.

This is real life. Real people grateful fo their products, in their own words. Apple has every right to be proud.
It is not a forced, pseudo advertising.

 

[5232152]

This is real life. Real people grateful fo their products, in their own words. Apple has every right to be proud.
It is not a forced, pseudo advertising.

The music and camera handling disagree with your assessment.
This is to make you be scared if you don't own an Apple Watch.

 

[matrix07]

The music and camera handling disagree with your assessment.
This is to make you be scared if you don't own an Apple Watch.

Scared? Want should be the word.
But it’s still real.

I don’t think this is even an ad. There is another one for the ad.

 

[toph2toast]

Oh, I didn't know that. When I had it, it felt like I was dying. Called 911 within minutes of onset (it woke me up from sleep). I guess it's possible I had it before when I was younger and could tolerate higher pulses better. I've had long-term cardiac monitoring and it only came back one other time, and I definitely felt it that second time again.

I had issues with SVT for years but was never able to get it properly diagnosed until the Apple watch series 4 came out. About 10 years ago I was getting ready to work out and my heart rate spiked. I didn't take an energy drink or pre-work out drink. Was just sitting down and it spiked. My doctor got me an event monitor for 6 months and of course it never happened while I had it. A few months after I returned my event monitor it happened again. They put me through every test they knew and couldn't figure it out, so they said to go to the ER the next time it happened.

The next time it happened I had my series 4 Apple watch with the ECG feature. My wife was driving me to the hospital and I took multiple ECG readings to capture the event. By the time we got to the parking lot, my heart rate was back to normal. I made an appt with my cardiologist and showed him the information I captured on my watch, and he was instantly able to diagnosis me. It was an incredible feeling to finally know what was going on after all these years.

Playing people's emotions to sell them non-medical devices. Disgusting. Do better Apple.

See my post above. It's not playing with people's emotions... they are releasing real tools that help people better understand their health. What's disgusting is your critical view of a company who's actually trying to make a difference.

 

[CarpalMac]

Really don't like this sort of exploitative marketing. My opticians could do similar by showing me not getting run over by a car I hadn't seen without wearing their glasses.

Yes it makes additional information accessible, but so can an annual health-check if I choose to pay for one of those, just as I can pay for a watch. I don't see BUPA doing similar adverts and think people would be up in arms if they tried marketing similar to this.

 

[flottenheimer]

Come on Tim and the Apple marketing team.
Your messaging and presentations have become too self-indulgent and too repetitive. Too boring.

Imagine if every, say, Ford commercial insisted on repeating how Ford "changed peoples lives in profound ways", that Ford "had changed personal mobility and freedom", that their safety features "saved peoples lives".
While not untrue, they've moved on. So has most other consumer brands with similar 'contributions'. So should Apple.

 

[5232152]

See my post above. It's not playing with people's emotions... they are releasing real tools that help people better understand their health. What's disgusting is your critical view of a company who's actually trying to make a difference.

Apple is a public traded company. They care about profit margins. If you buy into any "good feel" then you got baited big time.

I actually thought were pretty much over-praising a multi-billion dollar companies and how they are always looking to get bigger, fatter, and richer.

 

[symphony1010]

I was ready to buy watches for my wife and myself but, after the presentation, I felt the constant nag on fitness and well-being could work negatively and just make you perpetually anxious. I then thought well maybe just the SE then. Looked good until I read it doesn't have the 'always on' feature. If you're not obsessed on constantly monitoring your health (or lack of it) it would seem just as easy to stay with what you have.
I felt the presentation yesterday was having to work really hard to promote anything genuinely different. My favourite things were actually the new green and blue iPads!

 

[toph2toast]

Apple is a public traded company. They care about profit margins. If you buy into any "good feel" then you got baited big time.

I actually thought were pretty much over-praising a multi-billion dollar companies and how they are always looking to get bigger, fatter, and richer.

So walking into a doctors office and being diagnosed with SVT from a cardiologist using information directly taken from an Apple product is being "baited".... cool story man.

 

[appleguy123]

I wonder who this ad targets? adult children to get for their parents? health conscious? elderly? I know for me, these are the least interesting ads. They seem somewhat exploitive. Though the tech is impressive.

Honestly I think they target people with anxiety disorders. I know I have one and I bought one just in case I have a random heart problem that I didn’t even notice. I had to stop myself from getting series 6 just in case my blood oxygen was chronically low and I didn’t know.

 

[toph2toast]

Come on Tim and the Apple marketing team.
Your messaging and presentations have become too self-indulgent and too repetitive. Too boring.

Imagine if every Ford commercial insisted on repeating how Ford "changed peoples lives in profound ways", that Ford "had changed personal mobility and freedom", that their safety features "saved peoples lives".
While not untrue, they've moved on. So has most other consumer brands with similar 'contributions'. So should Apple.

While maybe not Ford, car companies do advertise their safety features (blind spot monitor, lane assist, automatic braking). It's not every commercial, but either is this one.

 

[bryn0076]

I feel Apple is hinting that "If you have diabetes, you'd better get an Apple Watch because it can save your life". I don't know what to say about this -- sure there is some truth there, but are you going to spend $300 on an FDA-cleared device that does not guarantee anything other than promising that it does not hurt you? (please Google FDA clearance vs approval.) If you are rich and do not care about $300, of course, but to many people that is a good amount of investment, and Apple's marketing weighs more than whatever actual technology in there, just like so many other medical devices.

I’m a type 1 diabetic - It’s not about being rich, it’s about value. $300 is what I spend on sensors each and every month. Something that helps me avoid being ‘Dead-in-Bed’ (please Google), $300 is nothing.
Diabetes isn‘t like gluten intolerance... No insulin equals dead in days. Too much insulin equals coma, Not enough insulin equals blindness, amputated limbs & and the exacerbation of pretty much every medical complication. Anything that can help me dance that line between too low, and too high... $300 ? No problem.

 

[Powerguru]

It has to be a minority in all Apple advt. Good job Apple.