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Apple is researching a potential radical redesign for the Apple Watch, including a rounded watch face, wrap-around flexible display, and digitally-customizable watch bands, according to a newly-granted patent filing.

apple-watch-wrap-around-display-patent-design.jpg


The patent, spotted by MacRumors earlier today, is titled "Display Module and System Applications" and was filed with the United States Patent and Trademark Office. The document outlines how a flexible display could span the entire watch face and the band of a smartwatch for a transformational new Apple Watch design. The elongated display itself is said to be flexible enough to contour to the shape of a user's arm to fit like a normal watch band.

In one application, embodiments of the invention describe a wearable electronic device, such as a smartwatch, including a flexible display panel and flexible display module. In this manner, the display area of the smartwatch is not limited to a rigid watch face area. In an embodiment, a smartwatch includes a flexible display panel that is integrated into a flexible watch band. Accordingly, curvature of the flexible display panel in both the watch face area and band may be adjusted to conform to the wrist size of the user... the display area of the flexible display panel can cover more available space on the watch face area and band of the smartwatch.

Apple explains that the design includes a display with a "plurality of interconnects" that extend "through the display substrate from the front surface to the back surface, and an array of LEDs are in the display area and electrically connected with the plurality of interconnects." A battery, processor, ambient light sensor, and other vital smartwatch components can be fixed within an enclosure to the rear of the large display unit.

apple-watch-wrap-around-display-patent-display.jpg


While the filing explains that an OLED display may be sensitive to air and moisture degradation without a protective rigid glass cover, as well be "problematic" with the use of "interconnects," some OLED display technologies may still be appropriate for the radical new design.

apple-watch-wrap-around-display-patent-behind-display.jpg


Apple also notes that the design could facilitate a "minimized" bezel around the display for a more aesthetically pleasing appearance, and could even "eliminate" the bezel entirely:

In accordance with embodiments of the invention, a bezel width surrounding the display panel can be minimized, for example below 4-5 mm or even less than 1 mm, less than 0.5 mm, or eliminated. Thus, the bezel design of the smartwatch can be designed for aesthetic concerns rather than as a requirement for allocating space for a contact ledge.

As well as being able to select a watch face design, as on current Apple Watch models, the patent explains that users could similarly select a digital band design to be shown on the band segment of the wrap-around display using an "accessory manager" to create a unique look. The filing describes a very similar system for selecting band designs as is currently in place for selecting and customizing watch faces, with the option to do so both on the Apple Watch itself or on a connected iPhone.

The input is parsed to derive the data for display, and the derived data is displayed on the display area, where the display area is on a flexible display substrate spanning a face and band of the wearable electronic device. For example, the wearable electronic device may be a smartwatch. In an embodiment, the non-transitory computer-readable medium stores additional instructions to perform additional operations including receiving a configuration of the display area of the watch face and band, receiving a design from the derived data, the design including a watch face and watch band, and updating the display area with the received design.

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Although the Apple Watch's Digital Crown does not appear to be depicted in the design, a separate patent has today been published with the title "Capacitive gap sensor ring for an input device," explaining how the Digital Crown could use two "nested" capacitive rings that move against each other to gain a wider range of input information.

digital-crown-patent-rings-capacitive.jpg

While Apple has yet to release a device with a flexible display, the company is believed to be working on an iPhone with a foldable display. Patents cannot be taken as evidence of Apple's specific intentions, but they do provide valuable insight into what the company is researching and developing behind the scenes.

Moreover, the depiction of an alternative Apple Watch design in a patent is very unusual since Apple is usually conscientious to mirror the current design of the Apple Watch in patent illustrations. Patents focusing on the Apple Watch's physical design itself are even rarer, and may well hint at the future of the device.

The Apple Watch has effectively had the same design since its launch in 2016, other than a minor refresh with the Apple Watch Series 4, and we are yet to see a substantial re-imagining of the wearable's form factor. Reliable Apple analyst Ming-Chi Kuo has previously hinted that the Apple Watch Series 7 may feature "improved form factor design," but there is as yet no indication of what the final device may look like. The Apple Watch Series 7 is expected to launch later this year, but there have been few rumors so far about what the new model may feature other than blood glucose monitoring.

Article Link: Apple Researching Totally Redesigned Apple Watch With Wrap-Around Display
 
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Flexible displays like this on a watch are going to get scratched up in a way that even the ion glass doesn’t, as it will need to a plastic screen cover. I would think that the better option for adding more screen space would be to make separate bands have screens on them. This way Apple could sell them as add-ons to the Watch. If it were me, I’d focus on making the Watch with a battery life that goes for multiple days, instead of trying to find ways to add more screen space.
 
This might be a way to make a watch that is impossibly thin because they will spread its internals on the band yet make the band one size fits all and less prone to having parts that may break. But since its a new design they will probably tack on a name at the end and raise the price, is that really worth paying over $500 for? Most of the used ones I see are all scratched up. So now you have to worry about shattering or scratching the band too?
 
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Won't happen. Don't think it would follow the traditional luxury classic watch design that Apple was originally going for.
 
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I could see something like this for Apple Watches releasing at around the end of this decade but I'm not convinced the technology will be there anytime soon to have something with this design while also keeping the durability of the current Apple Watches.
 
Personally not a fan... think this may confirm no design refresh this year... I am hoping for removal of the Digital Crown, and maybe a touch sensor to replace it on the side for scrolling and Touch ID...
 
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"The Apple Watch Series 7 is expected to launch later this year, but there have been few rumors so far about what the new model may feature other than blood oxygen monitoring."

Thinking you mean 'blood glucose monitoring' :)
 
I'm 'just' wanting better battery life and a lift on the complication refresh limit set for 3rd party developers (Curiously enough, not on Apple developed built in apps). Might be a very difficult achievement. Perhaps a solution is to introduce bands with included battery to help extend life between charges?

Not looking forward to any price increase. Series 6 is already starting at $600 CAD after tax.
 
Finally, after a decade Apple admits they didn't know more about what shape a watch should be than Rolex.
As if extremely successful square watches don't exist...
This actually looks more like an athletic specific design, almost like the old FitBit. The watch band could light up and represent your move rings all around the band that you could see with hardly even a glance if you’re active.
Exactly, AW needs to step up to the athletic competition like Fitbit, Garmin, Polar etc.
 
This has loads of potential, both in presentation of information, and user interface possibilities. Especially for health-related aspects. Will be interesting to see if and how it's realized in a future Apple Watch!
 
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Could displays become thin enough to be almost paper? I‘ve often wondered after seeing films such as “Minority Report” with newspapers that are displays which change on the fly. Course hardware would have to become so small it’s almost nanotech.
 
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