iPhone 15 Pro Models Rumored to Be More Expensive

[MacRumors]

The iPhone 15 Pro models could face a price hike over the iPhone 14 Pro and iPhone 14 Pro Max, according to recent reports.

According to a rumor from an unverified source on Weibo, Apple will increase the price of this year's iPhone 15 Pro models to widen the gap with the iPhone 15 Plus. The extent of the potential price hike is not yet clear. The iPhone 14 Pro and iPhone 14 Pro Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.

The report added that since the iPhone 15 and iPhone 15 Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, there will be even more need to separate the Pro and non-Pro devices in terms of pricing this year.

Last month, it was reported that Apple is "seriously" concerned about sales of the iPhone 14 Plus, which starts at $899 – just $100 less than the iPhone 14 Pro. As a result, the company is apparently weighing up different pricing strategies to boost sales of the standard iPhone 15 models.

The Weibo post comes from a source without a known track record, so it should be viewed with skepticism at this point in time. Nevertheless, unverified rumors from Weibo occasionally reveal accurate information, such as the iPhone 14 Pro's Adaptive True Tone flash and selection of color options.

Despite multiple reports that last year's iPhone 14 models would see a price increase of around $100, this did not materialize and the devices continued to cost the same as the corresponding iPhone 13 models. The smaller iPhone "Pro" model or equivalent in the lineup has been priced at $999 since 2017, so it is simply a matter of time before Apple raises prices again.

Article Link: iPhone 15 Pro Models Rumored to Be More Expensive

 

[Eldaerenth Faexidor]

Ya think?! Lol.

 

[soapropos]

Didn't we hear the same rumor last year about the 14?

 

[dantracht]

Apple raising prices on something? I’m shocked I tell you. Shocked. Sign of the times.

 

[citysnaps]

Many will be shocked learning inflation even affects Apple.

 

[timber]

2000 euros. You can do it Apple. Have courage.

 

[antnythr]

I’m shocked! Shocked! Well, not that shocked.

 

[WiiDSmoker]

Weep in EU/UK

 

[icanhazapple]

The non-Pro series needs to have more of a gap between it and the Pro. It should be $200 less expensive, minimum. It really doesn't need the same processor, it can use the Pro processor from the year before.

 

[nattK]

Not surprised - they'll probably use the titanium case to justify raising prices. Kinda how they used ECG to raise the average selling price of Apple Watch models.

 

[vertsix]

Yet demand will not suffer.

 

[TheYayAreaLiving 🎗️]

I think everyone knew this was bound to happen. But please make it worth the higher price.

 

[nexusrule]

They make phones that are so good across the line that they are forced to artificially increase the prices of the high-end models to differentiate. And people say that they are greedy.

 

[oneMadRssn]

I feel like we've come full circle on subsidized phones and locked-in carrier contracts. It seems only a minority of people actually pay the retail price for a phone at the register. The vast majority sign-up for some kind of carrier discount and monthly plan, so they walk out the door with a new phone for close to $0 down.

In that kind of environment, of course the OEMs can charge basically whatever they want. The customer is the carrier, not the end-user.

 

[1557750]

Well, I would hope so. Wouldn’t want to feel like I was buying last years model again at the same price.

Paying more makes it feel newer.

 

[CWallace]

A price increase is not unexpected considering TSMC is charging 25% more for their 3nm wafers so adding more features like titanium and periscope cameras and such all helps "justify" the higher MSRP.

 

[diego.caraballo]

No Apple!
The idea is to LOWER the price of the non-pro models that are really expensive and selling poorly...

 

[compwiz1202]

I feel like we've come full circle on subsidized phones and locked-in carrier contracts. It seems only a minority of people actually pay the retail price for a phone at the register. The vast majority sign-up for some kind of carrier discount and monthly plan, so they walk out the door with a new phone for close to $0 down.

In that kind of environment, of course the OEMs can charge basically whatever they want. The customer is the carrier, not the end-user.

Yea if you watch historical pricing, they went up way faster once installments came. Then they leveled eventually until X, and now again until whenever

 

[toph2toast]

I'll believe it when I see it, but it doesn't make a lot of sense to raise the price of the "Pro" models because the non-Pro models aren't selling. It would be interesting to know what the margin is between the devices... maybe its higher on the non-Pro models.

 

[eilavid]

yikes... even with a good wage i'm slowly being priced out from the apple eco system

 

[compwiz1202]

Yet demand will not suffer.

It will some with prices of needs continuing to rise. You'll always have deep pockets that have so much money that they don't care if something is worth, but everyone else has their tipping point where they will pass once the price reaches a certain point. Between pricing and nothing spectacular to include anymore, I'll start treating my phones like my cars and try to keep them longer than the loan.

 

[sw1tcher]

The report added that since the iPhone 15 and iPhone 15 Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, there will be even more need to separate the Pro and non-Pro devices in terms of pricing this year.

Huh? Apple's going to differentiate the Pro and non-Pro iPhone 15 models through pricing instead of features as the 15 and 15 Plus will gain features exclusive to the current Pro models?

 

[TheYayAreaLiving 🎗️]

With prices being increased, Is Apple going to eliminate including the USB-C cable?

 

[kiranmk2]

Classic Tim Cook - counter falling sales by increase revenue per unit!

 

[compwiz1202]

yikes... even with a good wage i'm slowly being priced out from the apple eco system

Agree but it's not just Apple. It's that needs are out of contraol, so it destroys your disposable income. That's the worst time to increase prices on wants, especially higher end