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Remembering the time when Tim Cook was convinced that $999 was a decent price for the iPhone?

No more coffee to save up for the iPhone 15 Pro Max.

 
This IS a shockingly spooky almost clairvoyant prediction....

i mean... how do they come up with these?

Apple brings out a new model of something and its NOT more expensive would usually be the shocker - and thats SO rare. AppleTV is a recent anomaly but usually year on year it gets moe expensive.
 
Weep in EU/UK
Oh yes. I can feel you! The 13 Pro started at €1149, the 14 Pro at €1299. They are really testing the waters how far they can raise the prices. Maybe the 15 Pro starts at €1449? And if you add an Ultra version, which would fit above the Pro Max (now €1449/then €1599?), it could start at €1699. I can't see how this wouldn't affect demand here in EU/UK.
 


The iPhone 15 Pro models could face a price hike over the iPhone 14 Pro and iPhone 14 Pro Max, according to recent reports.

iPhone-15-General-Mock-Feature.jpg

According to a rumor from an unverified source on Weibo, Apple will increase the price of this year's iPhone 15 Pro models to widen the gap with the iPhone 15 Plus. The extent of the potential price hike is not yet clear. The iPhone 14 Pro and iPhone 14 Pro Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.

The report added that since the iPhone 15 and iPhone 15 Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, there will be even more need to separate the Pro and non-Pro devices in terms of pricing this year.

Last month, it was reported that Apple is "seriously" concerned about sales of the iPhone 14 Plus, which starts at $899 – just $100 less than the iPhone 14 Pro. As a result, the company is apparently weighing up different pricing strategies to boost sales of the standard iPhone 15 models.

The Weibo post comes from a source without a known track record, so it should be viewed with skepticism at this point in time. Nevertheless, unverified rumors from Weibo occasionally reveal accurate information, such as the iPhone 14 Pro's Adaptive True Tone flash and selection of color options.

Despite multiple reports that last year's iPhone 14 models would see a price increase of around $100, this did not materialize and the devices continued to cost the same as the corresponding iPhone 13 models. The smaller iPhone "Pro" model or equivalent in the lineup has been priced at $999 since 2017, so it is simply a matter of time before Apple raises prices again.

Article Link: iPhone 15 Pro Models Rumored to Be More Expensive
Too soon? 😂
 
There will be a ceiling on this. Rathe then pay up front, I pay for my phone as part of my monthly mobile contract. It's really expensive compared to what I used to pay. And because if that I'm not going to upgrade after a year or even two years to pay even more. It helps that iPhones haven't really got significantly better - a 2 or 3 year old model is fine. I used to upgrade ever version sometimes every 'S' release too. no more.
 
Seems logical. Inflation, surging costs and purchasing power loss.

Please charge more Apple every new generations.

Don't disrupt the cycle of economy and consumerism.
 
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Reactions: gusmula and mcru21
Not surprised - they'll probably use the titanium case to justify raising prices. Kinda how they used ECG to raise the average selling price of Apple Watch models.
No need. Just rebranding an old generation A-processor will do the trick. Like they did with the S6 for 3 years.
 
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Next price hike, iPhone 16 cause they do NOT need to make more cutouts (supposedly).
 
There will be a ceiling on this. Rathe then pay up front, I pay for my phone as part of my monthly mobile contract. It's really expensive compared to what I used to pay. And because if that I'm not going to upgrade after a year or even two years to pay even more. It helps that iPhones haven't really got significantly better - a 2 or 3 year old model is fine. I used to upgrade ever version sometimes every 'S' release too. no more.
Yes my last trade credits my installments in full, but if I want to use a trade in deal, I have to pay the rest of them off first, so I'll probably just start waiting for the installment term to end and see if anything exciting has released by then
 
I feel like we've come full circle on subsidized phones and locked-in carrier contracts. It seems only a minority of people actually pay the retail price for a phone at the register. The vast majority sign-up for some kind of carrier discount and monthly plan, so they walk out the door with a new phone for close to $0 down.

In that kind of environment, of course the OEMs can charge basically whatever they want. The customer is the carrier, not the end-user.
I've been saying this for a couple years now. The problem is the financing deals that make it too easy for people to spend money they don't have with a company that could easily survive on lower margins.

All of these phones have gotten so expensive, while also being mainstreamed into society, such that everybody feels the need to finance a phone they can't afford in the way middle class folks only ever needed to finance a car or a house. Now the smartphone is, yet another, "thing" that the average person will need to finance in order to purchase.

Few people "need" the Pro models, but because they are artificially made affordable they sell well. And given how people treat their phones and how fast the technology evolves, it's not even something like a car that you can repair to keep running for a decade or longer. We just saw non-VoLTE phones, which were available to buy until around 2015, getting shut off when carriers shut down UMTS and CDMA over the past year. Most people might not want to use a 7-year-old phone; but even if you can replace the battery and repair parts that break, software updates (including security fixes) end by then and the cellular tech is sunset rendering the phone useless out in the world, so it's not even an option when the technology changes that rapidly.

The solution is for people to stop buying as frequently and to stop buying the big expensive models, even when 2-3 year 0% interest financing is offered. Apple needs to see actual sales declines to start reacting -- it's the only way they'll make a change to their pricing strategy.
 
Good luck with that in Europe. Whether it is due to exchange rates or not, it doesn't matter to the consumer. Prices are ridiculous here for Apple products already.

Yes and at those prices, even paying monthly doesn’t help much. Who is going to pay 80 € on a monthly plan PLUS a 300€+ down payment. Just crazy.

Not much of a statistic but I have only seen one „pill shape“ iPhone screen out in the wild thus far
 
The non-Pro series needs to have more of a gap between it and the Pro. It should be $200 less expensive, minimum. It really doesn't need the same processor, it can use the Pro processor from the year before.
The pro series needs to not exist. There should be just one iPhone model. All the latest features should be included. It should cost whatever the inflation adjusted cost of the iPhones before the pro lineup was created would be in todays dollars.
 
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